Maslow iPad iNeed iWant iCrave iGod
Maslow’s Hierarchy in the iPad Age

The Pyramid of Human Motivation introduced by psychologist Abraham Maslow in 1943 is a marvel, without which we would have had to look to spiritual gurus to find meaning of human motivation; we would have needed other frameworks to arrive at employee compensation; we would have no basis for reward systems. No easier way to instill motivation itself perhaps. Here is a 2012 toast to Maslow — an infographic that interprets Maslow’s hierarchy of needs with a contemporary twist.

Maslow iPad iNeed iWant iCrave iGod
Maslow Re-interpreted

The attributes of self-actualization — lack of prejudice, acceptance of facts etc. — seem godly characteristics that call for a mapping to a suitably named iGod tier. (Picture on the left is courtesy Wikipedia).

So where would we place an iPad or iPhone on this hierarchy of needs? After I posted this article, I came across Apple’s statements in the past that suggested that “iPhone was just below food and water on Maslow’s hierarchy of needs“! Another writer had a similar theme: Do you really need an iPad? I am inclined to place the iPad in the iCrave tier. On the other hand, if one believes that internet access has come to be a human necessity, as I casually suggest here, they may place it in the iNeed tier. Where would you place iPad in this hierarchy of needs?

Hari Harikrishnan

Hari Harikrishnan

Digital Business Transformer
As a digital business executive, Hari is passionate about creating and modernizing businesses by infusing data and technology in product and service portfolios. Hari has led businesses from startups to enterprise incubations to Fortune 100 business divisions.

Hari has commercialized numerous products and services in industries ranging from healthcare to high-tech to manufacturing. His career spans leadership roles in general management, product, marketing, services, and strategy.

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